UNIQLO Sustainability est une campagne d'engagement numérique mise en place par UNIQLO visant à accroître la sensibilisation à la durabilité.
- Digital Strategy
- Web Development
- Art Direction
- Digital Content. Through Uniqlo’s social media channel, we deliver sustainability story and how Uniqlo put their effort to cover this issue.
- Website. We build a dedicated page for Uniqlo Sustainability. This website contains all information and Uniqlo contribution. To fit Uniqlo’s target audience, we developed a simple and user-friendly website, using some illustrations to be accessible on various devices and platforms.
- Production. Alongside digital solution, we also support the offline activation by creating posters and several print material for the sustainability event.
By activating all channel, user get more information and increase their awareness about sustainability and refugee life. Some events and activation was held by Uniqlo in Japan.
People do more contibutions by recycling their clothes and come to Uniqlo stores.